Check the waistband – and beware sneaky jargon: the expert guide to buying clothes that last
Attributed to The Guardian. ENC is not independently verifying these facts.

Still from the source feed, not produced by ENC.
https://www.theguardian.com/thefilter/2026/oct/13/expert-guide-buying-clothes-that-last
ENC Summary
Single-source
The Guardian is currently the only allowlisted source on the desk for this item.
Missing information
- No second independent outlet is on the desk for this item yet.
What to watch next
- Whether the original outlet issues a correction or update.
- Whether a second independent allowlisted outlet publishes on the same development.
- Whether later excerpts change the numbers or the framing.
Claim states describe the source record, not independently verified truth. Green and cyan never mean “confirmed.”
Supporting passage from source
Should you look for French seams or overlocking? Is dry-clean only a red flag? And how do you spot quality when shopping online? We asked the pros • How to make your leather last a lifetime Take a look at the outfit you’re wearing now: how many times have you worn each item? And how long have you had them? Just over 10 years ago, Eco-Age founder Livia Firth and journalist Lucy Siegle launched the 30 wears challenge to encourage people to buy clothes they would wear at least 30 times. The 30 wears challenge is a great concept. As a journalist interested in sustainable fashion, I’ve enjoyed applying this rule for years and found the goal can often be surpassed, but with one proviso: clothing must be chosen carefully. The goal is only realistic if garments are of good enough quality to stand…
More on Science & Research
Same topic on this desk, not a claim that these outlets agree. Each keeps its own original link.
Reader discussion
Comments are public only after review. Keep personal thoughts private in your saved items.
Sign in to join the discussion

